There’s a lot of hype online about the so-called miracle properties of magnesium when it comes to preventing migraine pain. The internet has many stories to tell about the lack of magnesium the human population suffers today, due to our modern farming methods which leach the soil of life giving minerals, but how do we know which stories are true and which are hype.
Recently I sat down with the CEO of one of the worlds leading supplement manufacturers and discussed the pros and cons of Magnesium supplementation for migraines and I got some insightful answers about how it works and the way his company is going about bringing the so called magic to the migrainers of the world.
Mark Linford is CEO of Regenex Laboratories, a New Zealand based company who manufactures one of the worlds biggest selling Magnesium supplements, called Migraine Stop. Mark can you break down the hype and tell us really why magnesium is good for migraine?
Thanks Richard for the opportunity to speak here. To put it simply, migraines are caused by irregular blood flow to the brain. In medical terms, as you are familiar with, it’s what is known as vasoconstriction followed by vasodilation and this cycle repeats and causes surges of blood to the brain and sets off a migraine. The triggers can vary but the causal cycle is always the same. Magnesium has the ability to penetrate the soft muscle tissue in the neck and shoulders, relaxing all the muscles in that area, evening out the blood flow to the brain. If you have regular blood flow (like the majority of the population) you then do not get a migraine. It’s that simple.
Well if it’s that simple why doesn’t the medical world just tell all their patients to take Magnesium?
Oh don’t get me started…. Why indeed? Maybe I am being harsh on the medical fraternity (with all due respect to your profession) and perhaps they know that magnesium on it’s own is poorly absorbed, but the sceptic in me says its because they cant write a script for magnesium and so there’s no kick backs in it for them. I am not sure the real answer but all I know is that most of them know that magnesium helps, but very few of them tell their patients about it. From that I’ll let you work out the answer.
Well you just said magnesium is poorly absorbed and may not help most people. So I am confused, how do you make it work?
Yes Richard its true that just taking Magnesium on its own probably wont help most people. Magnesium taken orally is usually poorly absorbed by our bodies and we retain only around 20% of it, so a migraine sufferer would have to take massive quantities orally for it to have any effects and that could mean up to 10 or 12 tablets a day. But there has been great deal of research done on magnesium absorption, (literally hundreds of studies) and a process was discovered a few years ago which dramatically improves the absorption rate of the magnesium by up to 4 times so people now absorb more than 80% of the magnesium in the supplement, if its manufactured using the right process.
So tell us about this process. How is it done and why doesn’t everyone do it?
Well essentially it involves combining Magnesium with B group vitamins, including B6 and sometimes B3, and in our case we also use Zinc. It’s not a simple process and just taking those things separately won’t work the same. But we have developed the technique to combine them in the right ratio for optimum performance. And we also combined 2 other great compounds, being Cramp Bark and Passionflower, which are essential to the relief process. If I can put my sales hat on here for a moment I can say that our product dosage, which delivers 300 mg of bio available magnesium, is the equivalent of someone receiving 600mg of straight magnesium.
Well that makes sense. Now I believe your company has come up with a really different method of launching your product into the marketplace. Can you explain how you go about it and why?
Yes we believe so much in the ability of our product to do what we say it will, we are offering a highly discounted first 30 day trial. We look at it like this; we could spend hundreds of thousands, and perhaps even millions of dollars on conventional advertising trying to convince people it works, or we can just give it to them at a highly reduced price and let them try. Now if you’ve got a product that actually works, then the second method is the best. It’s all about whether you have the conviction to go ahead and make an offer like that. It’s normally a $49.95 investment but we are offering $30.00 off the first bottle, so at only $19.95 with an unconditional 365 day guarantee the risk to the consumer is zero. We put our money where our mouth is, so to speak.
That’s very impressive and certainly innovative. Can I reveal in this article how people can get the trial product, or are you holding it for just a select amount of people?
Richard I am more than happy to provide the opportunity for people to get the 30 day trial price. There is a link they can go to that has full instructions on how to get it. The first bottle will last 30-45 days, depending on what starting dose the customer chooses. Here is the link (for reference purposes the link given is included here by writer – http://www.migrainestop.co.nz/migraine-get-coupon)
So if you are giving a huge discount on a full months supply of your product surely there are a few tricks attached. Can you tell us what the customers are getting themselves into?
There are no tricks at all. From my experience in online business I know for certain that people are wary of offers like this but we take great care not to attach any conditions. One of the things most people hate is auto-shipping, where companies send you products every month and charge your credit card over and over. We go to great lengths to explain that we do not auto-ship and when it comes time to order the product again it’s completely up to the customer if they buy again or not. We send out a reminder email to let them know how to order but that’s all we do.
Mark, thanks so much for your time today and if people want to read more where can they go?
Our main web page is http://www.migrainestop.co.nz and this provides lots of valuable information. The important thing to remember is that you must take bio-available magnesium for it to work. Standard magnesium that you are likely to buy in your pharmacy or health food store is not formulated in this manner and you’ll just waste your money and sadly you’ll develop a bad image of magnesium, thinking that it doesn’t work.
The interviewer is Dr. Richard Teague, a US based medical practitioner and advocate of alternative medicines and therapies. For more information about Dr Teague you can visit his blog at www.askdoctorteague.com
For more information on Migraine Stop visit www.migrainestop.co.nz/new-migraine-relief
For more information on migraine treatment options visit http://www.treatmentheadaches.com